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CodePath x AmazonNext 2025 Design Challenge 

May 1, 2025 - June 1, 2025

Registration Deadline: Sunday, April 20, 11:59 PM PT

Location: Virtual

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Exclusive Event for CodePath Students

From Pixel to Plate: Innovating Food Accessibility

 

There's great power in design—it shapes the way we work, play, and view our lives. Food is fundamental to human existence, influencing our daily routines, health, and communities. This challenge explores how innovative design can transform food accessibility and strengthen community connections.
 
Food shapes our economy, culture, and society. The food industry—from agriculture to grocery stores to restaurants—employs millions and generates billions in economic activity. Food brings people together, crossing cultural boundaries and creating shared experiences. However, many communities face significant barriers to accessing fresh, nutritious, and culturally relevant food options:
 
  • Limited access to grocery stores and fresh food markets
  • Transportation barriers to food sources
  • Affordability challenges for nutritious food options
  • Lack of time or resources for meal preparation
  • Limited availability of culturally relevant food choices
  • Food waste reduction
  • Community resource sharing

The Challenge

Your challenge is to design or redesign an app that addresses one or more food access challenges OR strengthens cultural connection through food. Your approach should consider a specific customer and offer a solution that provides those customers with an improved experience or outcome.

Your solution might incorporate AI or technology to:
 
  • Connecting communities with local food sources
  • Making nutritious food more accessible and affordable
  • Helping people discover and share cultural food traditions
  • Creating innovative food distribution solutions
  • Improving the grocery shopping experience for people with varying abilities
  • Developing community-based food sharing networks
  • Match resources with community needs

 

What to expect

Who

Understand Your Users. Begin with thorough user research to understand the communities you aim to serve. Observe and document how different people interact with food systems in their daily lives. Talk to community members about their experiences accessing food. Consider how factors like location, transportation options, daily schedules, and varying abilities, impact people's relationship with food. Most importantly, engage directly with potential users rather than making assumptions about their needs.

Why

Define the Problem. Through your research, identify specific challenges that need solving. Document the current journey people take to access food in their communities. Look for patterns in the obstacles they face and opportunities for improvement. Consider both immediate challenges (e.g., difficulty finding specific foods) and broader systemic issues (e.g., limited access to fresh food markets). Frame your findings as specific problem statements that your solution will address.

How

Explore Solutions.                Use your research insights to generate potential solutions. Consider multiple approaches to addressing the challenges you've identified. Think about how technology can bridge gaps in the current food system. Explore ways that digital solutions could complement existing community resources. Remember that at this stage, all ideas are valuable – focus on generating many possible solutions before narrowing down to the most promising ones.

What

Create Your Design. Develop a clear vision for how your solution will work. Show how users will interact with your app and how it will improve their food access experience. Include visual representations of key screens or features. Explain how your solution addresses the specific needs identified in your research. Consider how your design could scale to serve more communities while remaining accessible and user-friendly.

Design Challenge Timeline

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Register for the Design Challenge & Form Your Team

Sunday, April 20
11:59 pm PT


Complete registration to officially claim your position; every member of your team must register individually. Teams must consist of 3-5 CodePath students.

Consider picking teammates from different majors and backgrounds to make your team well-rounded.

All team members must be a current CodePath student or alumni. Non-CodePath students can apply for a Summer 2025 course.


Register Now
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Attend the Design Challenge Kickoff Event

May 1, 2025

Industry leaders at Amazon Design will share the actual design challenge prompt, professional tips, and strategies for winning design ideation and creation, and provide you with examples and templates. 

Each team member must attend the Kickoff event or view the recording.

Group (5)

Design at your own pace

May 1 - June 1, 2025

Meet with your team to work on the challenge. Groups can expect to spend about 5 – 10 hours on design. The amount of research you choose to complete, and the number of team members in your group will influence the time commitment for each person. Please note that all the work you produce will be owned by you for your future use.

Design Challenge Brief

008-mountain (1)

Meet with an Amazon designer to seek input on your concept or design 

May 12 - May 30, 2025

This will be a unique opportunity for students to network with, and get inspired by professionals at one of the biggest companies in the world.

Students can schedule a time to meet with Amazon designers during office hours.

Teams that attend an office hours session will receive bonus points on their project. 

015-target

Submit your final design

June 1, 2025

Each team will submit one design; including a summary and list of team members. A panel of professionals will review all submissions to determine finalists.

Finalists will be announced on June 20, 2025, and invited to the Design Challenge Final Showcase.

045-medal (1)

Attend Design Challenge Final Showcase

June 26, 2025

Finalists will be invited to present their solutions to the broader AmazonNext community and Amazon leadership at the Design Challenge Final Showcase. At this event, the winning teams will be announced and recognized for their outstanding contributions.

1st Place Prize $3,000.00
2nd Place Prize $2,500.00
3rd Place Prize $1,500.00
4th Place Prize $1,000.00
5th Place Prize $500.00

006-teamwork

Register for the Design Challenge & Form Your Team

Sunday, April 20
11:59 pm PT


Complete registration to officially claim your position; every member of your team must register individually. Teams must consist of 3-5 CodePath students.

Consider picking teammates from different majors and backgrounds to make your team well-rounded.

All team members must be a current CodePath student or alumni. Non-CodePath students can apply for a Summer 2025 course.


login-icon

Attend the Design Challenge Kickoff Event

May 1, 2025

Industry leaders at Amazon Design will share the actual design challenge prompt, professional tips, and strategies for winning design ideation and creation, and provide you with examples and templates. 

Each team member must attend the Kickoff event or view the recording.

Group (5)

Design at your own pace

May 1 - June 1, 2025

Meet with your team to work on the challenge. Groups can expect to spend about 5 – 10 hours on design. The amount of research you choose to complete, and the number of team members in your group will influence the time commitment for each person. Please note that all the work you produce will be owned by you for your future use.

Design Challenge Brief

008-mountain (1)

Meet with an Amazon designer to seek input on your concept or design 

May 12 - May 30, 2025

This will be a unique opportunity for students to network with, and get inspired by professionals at one of the biggest companies in the world.

Students can schedule a time to meet with Amazon designers during office hours.

Teams that attend an office hours session will receive bonus points on their project. 

015-target

Submit your final design

June 1, 2025

Each team will submit one design; including a summary and list of team members. A panel of professionals will review all submissions to determine finalists.

Finalists will be announced on June 20, 2025, and invited to the Design Challenge Final Showcase.

045-medal (1)

Attend Design Challenge Final Showcase

June 26, 2025

Finalists will be invited to present their solutions to the broader AmazonNext community and Amazon leadership at the Design Challenge Final Showcase. At this event, the winning teams will be announced and recognized for their outstanding contributions.

1st Place Prize $3,000.00
2nd Place Prize $2,500.00
3rd Place Prize $1,500.00
4th Place Prize $1,000.00
5th Place Prize $500.00

Questions? Email our team at careercenter@codepath.org

Frequently Asked Questions

  • Who is eligible?

    All team members must be a current CodePath student or alumni. Non-CodePath students can apply for a Summer 2025 course to participate in the Design Challenge.

  • How will my design submission be judged?

    Your submission will be judged by five questions:

    1. Who is your customer?

    2. How did you identify your customer problem?

    3. How is the app, website or experience designed in a thoughtful and meaningful way using visuals of screens, sketches, and/or wireframes to help illustrate the redesign?

    4. What features are you creating or redesigning?

    5. How does the solution address a target audience and their needs?

  • What are the expectations for final submissions?

    Students will submit a 10-slide PowerPoint deck OR a video pitch no more than 5 minutes to answer:

    Who is your customer?
    How did you identify your customer problem?
    How is the app designed in a thoughtful and meaningful way using visuals of screens, sketches, and/or wireframes to help illustrate the app’s design?
    What features are you creating or redesigning?
    How does the solution address a target audience and their needs?

     

    In addition to their deck or video submission, teams must provide a 150-word summary that addresses the project evaluation questions. This summary helps the judges understand their design decisions while they review and score the project. Students will be required to cite any copyrighted images and text their team did not create.

    *Please note that all the work you produce will be owned by you for your future use.



  • What is the objective of the challenge?

    This year’s theme is ‘From Pixel to Plate: Innovating Food Accessibility.’ Your challenge is to design or redesign an app that addresses one or more food access challenges OR strengthens cultural connection through food. Your approach should consider a specific customer and offer a solution that provides those customers with an improved experience or outcome.

Don’t see your questions here? Please email us at careercenter@codepath.org

How to Apply

 

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Submit your CodePath E3 Application

We will ask you to provide information about yourself and your program of study. Additionally, you'll write a few short personal statements expressing your interest in the program's components and detailing your career aspirations.

Submit Application
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Submit a Commitment Assessment

An approachable and fun Pre-Work assignment is part of the application process for all CodePath courses. This helps us asses each student's readiness for a program and acts as a sample of potential coursework.

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Submit an Advisor Affirmation

This is a statement from a professor or academic advisor affirming that you are actively/intending to pursue a technical computing program that aligns with seeking an SWE role.                                                                              

analysis-icon

Submit your CodePath E3 Application

We will ask you to provide information about yourself and your program of study. Additionally, you'll write a few short personal statements expressing your interest in the program's components and detailing your career aspirations.

login-icon

Submit a Commitment Assessment

An approachable and fun Pre-Work assignment is part of the application process for all CodePath courses. This helps us asses each student's readiness for a program and acts as a sample of potential coursework.

global-learning-icon

Submit an Advisor Affirmation

This is a statement from a professor or academic advisor affirming that you are actively/intending to pursue a technical computing program that aligns with seeking an SWE role.                                                                              

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